Desigual is characterized by its different, optimistic and colourful designs. The company began trading in 1984 using the slogan: ‘Desigual, it’s not the same’. The company currently employs a workforce of over 3500 people representing 83 different nationalities. In 2012, Desigual sold over 22 million items through its different retail channels all over the world. The fashion brand ended the year with over 330 of its own stores, 9000 multi-brand stores and 2200 corner concessions in department stores in over 90 countries worldwide.
We dress people, not bodies. Our clothes are an invitation to live life and are full of messages. They seek to inspire whoever wears or sees them. With our clothes, we hope to convey the message that there is always a different, positive, fun option: The Desigual Experience… it is not the same.
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog