Wjcon store by studio Poiesis, Firenze – Italy

December 10th, 2013 by retail design blog

The brand Wjcon, present in Italy with more than 60 stores, is the new fashion trend in makeup. The project exploits the full potential of light reflection of mirror surfaces and the dynamic nature of horizontal lines to get a feel of amplification of space. The whole environment is designed to capture the attention of customers and to welcome them in a comfortable space.

Designed by Paolo Quagliarella / studio Poiesis














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