DAMN! I LOVE INDONESIA store by ACRD at Central Park in Jakarta, Indonesia. Focusing on promoting the richness of Indonesian traditional culture with today’s youth pop culture, create one medium where Indonesian young generation can learn more about its culture and traditions, update to the latest issues, as well as be proud wearing cool stuff with the touch of Indonesian culture. Therefore, introduces the brand to the youth generation as a form of appreciation to its nation and country, as well as to inspire Indonesian young generation to be more aware and be proud of their heritage, culture, and history.
ACRD design DAMN!ILOVEINDONESIA first store with Pop Patriotic theme; combine urban lifestyle with traditional culture. Design the shopfront with concrete and attractive side entrance with signature details blue lighbox mirror with patriotic text “SumpahPemuda” for modern element . Then bring wood for furniture, “caping” hat as decorative lamp and batik pattern for ceiling lightbox as Indonesia traditions. Support with black roof tile, imitation grass and black bricks for the wall, along with other decorations. The whole design to make visitor will be to tell this was spirit of patriotism in young generation towards Indonesia with unique passion.
Design by Yenllie Ikyas at ACRD