Puma Tricks World Cup special packaging by Everyone Associates

July 1st, 2014 by retail design blog

The battle to stand out on the World Cup pitch this summer is fierce. Puma set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots. To launch the Puma World Cup 2014 Tricks Collection, we were asked to create limited edition presentation cases for each of their star players. The Tricks collection will be worn by Puma players at the World Cup in Brazil including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus and Yaya Touré.

To reflect the unique appearance of the boots and the energy of Brazil, we created a vibrant hinged box that splits open vertically to present the Pink and Blue boots. Using a combination of contrasting matt and gloss print finishes, the personalised outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 World Cup Stadiums.

Designed by Everyone Associates




















Ziesche Modern Apothecary brand & packaging by Noise 13
Each label has space for Sherri to sign and date the product, and a custom r...
DOB3 Beer and whisky bar by Miklós Kiss & 81Font, Budapest – Hungary
The tables are not differentiated by numbers but unique beer glasses made of...
Bull - Food Culture branding by Bullseye – Aim on Branding
This new place opened doors to delight us with awesome fast food plates made...
Valentino store by David Chipperfield Architects, São Paulo - Brazil
Following the opening of its first store at Cidade Jardim mall in São Paulo ...

Leave a Reply

Your email address will not be published. Required fields are marked *