Fred Perry x Southsea Deckchairs windows by Studio XAG

July 28th, 2014 by retail design blog

Fred Perry’s penchant for collaboration sees a marriage with Southsea Deckchairs this summer, combining Fred Perry’s iconic tipping stripes with that of the classic British deckchair to create a reworked print emblazoned on to all their product. Each window draws upon the essence of deckchair design with bespoke display units made from beautiful strips of Iroko wood to mimic a stack of deck chairs and frames to surround shirts, allowing the product to simulate the seat of a deckchair, playing on the effortless classic style.

Designed by Studio XAG

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