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Fred Perry’s penchant for collaboration sees a marriage with Southsea Deckchairs this summer, combining Fred Perry’s iconic tipping stripes with that of the classic British deckchair to create a reworked print emblazoned on to all their product. Each window draws upon the essence of deckchair design with bespoke display units made from beautiful strips of Iroko wood to mimic a stack of deck chairs and frames to surround shirts, allowing the product to simulate the seat of a deckchair, playing on the effortless classic style.

Designed by Studio XAG

http://studioxag.blogspot.hu/2014/05/fred-perry-x-southsea-deckchairs.html

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