The inspiration came from the name of the brand owner, Nicolau, who hired us to create the whole visual concept of its new business model, a pizzeria inspired models Yorkers with Italian recipe where you can eat pizza with your hands. Because the customer has an expansion plan of shops, create a replicable concept for a future network of franchises. Visual communication work with isolated pieces alluding to the product. We put the step by step of how to eat pizza, recipes and some pictures merged together with individual letters that form the word pizza.

Design, identity by Loko Design