For Amsterdam-based Denham the land of the rising sun is of great significance in more ways than one. The country’s denim expertise and appreciation are obviously of main importance, but it’s right here that Denham first decidedly aligned itself with the luxury brand segment – and successfully so – by opening up shop at Omotesando hills in Tokyo. Only a year after the denim brand landed at the swanky mall it has relocated to bigger premises. The new retail space encompasses a double unit, measuring a spacious 170 sqm. [1,830 sq.ft.]. It boasts a similar whitewashed interior, displays and shelving in a matching hue and untreated wood, hand-picked japanese paraphernalia, and of course a wall lined with the brand’s signature scissor hooks. It’s now big enough to present Denham’s complete men’s and women’s lines.
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