»Join the Leading Network in Europe.« For the first time, KMS BLACKSPACE designed a booth for Deutsche Telekom for the Mobile World Congress (MWC), held in Barcelona from March 2–5, 2015. The Munich-based branding specialists followed Telekom’s overarching guiding principle, »Join the Leading Network in Europe.«, to develop the look and feel of the installation, and position the company as a reliable partner and leading telecommunications provider in Europe.
Connect. Trust. Personalize. Three important attributes that describe Telekom’s products also served as attractive principles for the design of this space. KMS BLACKSPACE adapted this characteristic product DNA in the form of over 1,400 cubes to build a flowing structure for the entire MWC booth, which included a »Brand Horizon«, »Brand Wall« and »Product Bar«. These areas combined with a number of individual elements to create a dynamic, impressive network for visitors to explore. The designers consciously integrated the character of the Telekom brand and aspects of communication into the booth appear- ance and structure. This intimate space invited partners, customers and employees alike to share their ideas.
Winning with partners. Guests experienced the Deutsche Telekom tagline, »Life is for sharing.«, first hand at the booth thanks to the open-plan concept and the set of bleachers running along the entire edge of the space, which provided room for over 100 guests. A stage provided a platform for events and press conferences, encouraging an open, transparent dialogue – integrated in the Deutsche Telekom network.
Design: KMS BLACKSPACE
About Deutsche Telekom. Deutsche Telekom is one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of EUR 62.7 billion in the 2014 financial year – more than 60 percent of it outside Germany. www.telekom.com/home
About KMS BLACKSPACE. BLACK is the color of creativity. It is inscrutable and visionary at the same time. SPACE is the expression. Real and virtual. Tangible and touchable. BLACKSPACE is an independent design company, reinventing unique brand experiences. With the expert knowledge of brands, their touch points and the sovereign control of all media.
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