Polo Ralph Lauren Flagship Store by HS2 Architecture at Fifth Avenue, New York City

June 2nd, 2015 by retail design blog

Exciting architectural backgrounds showcase apparel and accessories. From urban loft to mountain lodge, the grand scale of this store affords multiple stories for specific products. Double-height areas and a glass elevator shaft allow the customer to see beyond the ground floor space. Videos create excitement, enhance the story of the product, and pull the customer from one room to another. Throughout the space, 200-year-old reclaimed antique heart pine lends warmth.

A.R.E. Design Awards 2015, Specialty Store over 25,000 sf – Gold Award

Design: HS2 Architecture


via A.R.E. Design Awards

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