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IDEI Concept AB is a design and production agency from Stockholm, Sweden. We have developed a juice and smoothie bar concept to reduce fruit waste and increase profitability in one of Stockholm’s largest supermarkets .


Our goal was to create a design that would reflect the feeling of sun-ripened oranges and fresh, crunchy apples. The shop reduces waste and increases profitability while. The customer experience improve. A win- win situation, no more – no less .

Design: IDEI Concept AB / Jan-Ove Sönnerbo

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