In the middle of a saturated market and no difference between establishments, in a scenario where normally you get the client by the price, this pizza delivery brand motion is to stand out for product excellence and a quality service. Donna Oliva is a pizza delivery that borne with it’s positioning guided by the brand. Starting by the blueprints and building, the choice of ingredients and a balanced and short menu, training and employee’s payment, delivery care, everything was designed to be possible to create a unique experience to costumers.
The visual identity of the brand should represent all the essence and values of the pizza place in a tangible way and be prepared to the business growth. Since it’s a delivery, the gist of interaction between people and the brand is the box. And when the customer opens the box, he’ll notice all the details and care that make the product arrive with an outstanding quality. Naturally, the brand design and the artworks that form the identity were inspired by the pizza box shape, transforming the concept into a real product. Since it’s a delivery only, the pizza box is the gist between costumers and the brand. It’s the element that will carry the quality of products and service and make tangible the essence of the brand.
Branding, packaging, identity by Megalodesign
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