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The new flagship store of the label CAMP DAVID and SOCCX is located in the new HEADQUARTER CLINTON in Berlin, Hoppegarten. One 800 square meters fashion of the label CAMP DAVID and the women label SOCCX are presented. The store is divided in five sections. For each line of the label the architects created a different world. The space is 7 meter high and is connected with stairs to CLINTONS Restaurant, where the customers can have a rest from shopping and enjoy fresh burgers. The denim section is determined by a big size denim wallpaper, concrete floor tiles and rough vintage lighting fixtures.

The Formal Wear section of CAMP DAVID represents the world of the urban smart business man. The walls are decorated with an arrival board and the red painted changing rooms use the full height of 7 metres and grow to the ceiling like a modern skyscraper. The Slogan of the Label SUIT YOUR STYLE is written in big letters on the walls. Pendant lights of Tom Dixon and a barcelona chair in brown leather complete the world of the urban trendsetter travelling from city to city all over the world. For SOCCX the woman’s brand of CAMP DAVID the designer SUSANNE KAISER developed an new shop concept. Copper, white brickstone walls and a light installation with light tubes give a warm but modern look and fits so perfect to the female but sporty looks of the brand.

Designed by Susanne Kaiser
Photography by Michael Zalewski

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