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Design agency Dalziel & Pow were commissioned by Primark to create a customer experience that went above and beyond for their new flagship in Madrid situated on the bustling Gran Via. All stops were pulled to make this vision a reality, creating an immersive, theatrical space to provide shoppers with an idyllic urban sanctuary.

A key part of this creative concept was a large eye catching lighting feature to meet the customers as they entered the store. With great knowledge of integrating lighting into aluminium profile structures and a unique design expertise, Unibox Retail was chosen to take on the project.

The agreed concept was produced in-house and shipped to Madrid in kit format to save massive shipping costs. A team from Unibox Retail traveled to Madrid to assemble the lighting features; demonstrating the level of expertise and commitment to their clients. Together with Dalziel and Pow and the other partners on this project, Unibox Retail helped Primark create the ultimate flagship experience.

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