Timberland has replanted roots in McLean, VA and wrung in the Holiday season with the opening it’s newest location in the Tyson’s Corner Centre this past November. The new store brings to life the industrial heritage of the brand with it’s use of reclaimed and repurposed materials like factory hardware, woods and metals. Reclaimed brick walls, steel beams and repurposed tables/fixtures are all authentic details used to highlight the brands footwear, apparel and accessory collection for the season.
Consumers are greeted with groupings of mannequins throughout the space dressed toe to head in the season’s must have looks for men and women. Gift wrapped boxes and live spruce trees speak to the Holiday “Made for Giving” message and are supported with seasonal imagery. The customer’s journey culminates in the footwear destination, a space designed to highlights the very best in footwear Timberland has to offer.
Design: Timberland Global Creative Services // LODA Design