Betra Bak Furniture Store by Ambiente, Reykjavik – Iceland

January 1st, 2016 by retail design blog

In 2015, Ambiente transformed the furniture store Betra Bak in Reykjavik into a dreamy universe for the heavy sleeper.


The store is characterised by a low-key ambience with its warm, dark nature colours, and soft fabrics. A cloudy, blue sky adorns the ceiling, so the customers can dream away to a far off place when trying the beds. The sparse Icelandic wildlife is brought inside the store with reindeer wall-decorations and fleeces on the beds.


Despite the dim, the products are put into focus with spotlights and pendant lamps of various kinds. A beautifully textured wallpaper creates a framing background for the custom-made wood counter in front.

Design: Ambiente / Nanna H. Bissø
Photography: Brÿnjolfur Jónsson










Ozone (The Ritz-Carlton) by Wonderwall, Hong Kong
Located on the top 15 floors of the International Commerce Center (ICC) in K...
Victor Churchill butcher shop by Dreamtime Australia Design, Sydney
Dreamtime Australia Design have created a truly unique butcher shop, which h...
CLINIC DESIGN! Weill Cornell Surgical Practice by Dattner Architects, New York C...
The space and syllabus was designed to comply with College of Surgeons requi...
Johnny's Fruit Factory by Mima Design, Sydney - Australia
The store design integrates chilled salad displays, juicers, prep benches an...

Leave a Reply

Your email address will not be published. Required fields are marked *