LANCEL Iconic collection February 2016 windows by StudioXAG, Paris – France

March 5th, 2016 by retail design blog

Our windows for LANCEL SS16 are in! Rolling out in stores across France and worldwide, the new season unveils a new canvas inspired by the LANCEL archives: the Iconic collection. The revolving L reinterprets the Maison’s Art Deco motif, which was first revealed on the engraved metal lighters on the 1930’s. Extruded, extended and scaled up 1000%, the bold graphic is translated into 3D to form a striking and dynamic backdrop to the product. In a mix of colours to reflect those of the season, each element is constructed from a different material and aligned carefully to form the pattern. The extended shapes also reach across the front of plinths displaying the new bag, bringing the pattern to the foreground.

Designed by StudioXAG
All photos courtesy of Lancel

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