Laxmi is a well known Indian food product brand with a full array of products ranging from rice, beans, legumes, condiments, spices and exotic flours using 100% vegetarian ingredients, and representing all regions of India, Pakistan and Bangladesh. The challenge was to keep the established familiarity of the Indian tradition – while refreshing it – so that it speaks to a younger Indian and American audience.

Packaging & branding by Ellie Cho

http://www.elliechodesign.com