The concept of the space is ‘BIOTOPIA’. With the concept of projecting ‘sound of nature’ in a space where ecological vitality and utopia humans dream of meet, the objective is to allow audiences to visually enjoy through ‘water’ and ‘light’ the characteristics of ‘Wireless 360 Audio’ that evenly outputs high-quality sound in 360 degrees direction.

In other words, it is a space where the potential of sound is maximized through audio-visual experiences with the element of water based on the omnidirectional characteristic of sound. Omnidirectional sound breaks the silence on the surface of water to create various waves that are projected on the ceiling to transfer free sound moving from one device to another to the graphic of creating actual sound instead of artificial graphic with UX element.

All elements from the product in the space and sound to surface of water, wave and graphic filling the ceiling are delivered strictly as single experience to provide logical ambient experience.

Designed by WGNB
Photography by Pyojoon Lee