Godrej Interio is the Furniture Arm of the Godrej Group which offers furniture solutions to suit the sensibilities of the new generation consumer catering primarily to home, office, healthcare, education and training institutes. The Godrej Interio Experience Centre provides a B2B interaction platform for engaging with dealers and institutional buyers.
The design brief was “To create a premium experience center for the office fit-out solutions of Godrej to help present its differentiated features and benefits of the range of design possibilities to influence the discerning dealers and institutional buyers in making informed decisions”.
The design strategy was to create a showroom format experience centre featuring different Godrej co-ordinated product cluster settings based on their utility and usage in the language of a sustainable tech product development ethos of Godrej Interio.
The store is located in a commercial building and since the entrance is small, to give it importance, it is designed as an LED lighting architrave with the branding signage in backlit cut letters that present a very sharp and chic face of the brand.
The single level store is laid out in different distinct solution sections of a corporate dwelling – The Work stations, Manager’s station, the CEO’s cabin, the Board Room, Seating Lounge and Specialized Storage Systems. This is augments with a product gallery of Chairs for Office, Educational institutions, Home Theatre.
The consultative function of the Experience centre is highlighted with a centrally placed Material Lounge and Color Board that helps institutional customers to understand the wide product options of the brand in consultation with a panel of interior designers and engineers. These areas are designed to provide adequate information in terms of material swatches and descriptions with the help of swathes, print and digital copy.
The discussion areas are highlighted in the store with feature ceilings and flooring and a panel mounted digital screen to help display and discussion of solution possibilities. The ceiling features in these areas are made of back-lit euroceil fabric highlights.
Flooring overlay highlights help demarcate the different sections in the store that represent different solutions and subtly help in store navigation. To create spatial interest, platforms are used in different finishes across the store. Flooring overlays in parquet and carpets used in sync with the ceilings help create different interesting highlights across the store to draw interest to the offerings.
The green manufacturing advantage of Godrej Interio is represented with an arty impression of a tree on columns that add an interesting signature design element to the store. Many interesting props are used to add arty punctuations in the journey of the visitor in the experience centre.
The lighting concept is a combination of primary accent to highlight the product solution clusters and secondary soft ambient lighting helps add the warmth of a premium environment. All lighting in the product display area are in reconfigurable LED track lights to enable a modular and flexible store layout. The colour rendering index of the light was carefully planned to show the colours and textures of the product surfaces in their best and true form.
The in-store communication, in cut letters, is a combination of inspirational quotes and functional information that help define the brand and also offer convenience to the visitor in the experience centre.
Designed by Four Dimensions
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