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Seymourpowell have created a new interactive ‘smart mirror’ for Superdry’s new flagship store in Berlin, which allows customers to ‘digitally’ try on the brand’s new range of winter apparel before purchasing. The new technology is designed to push the boundaries of customer experience and forms a focal point of the new store, Superdry’s largest store to date at 3,800 SqM.

[vimeo 195329834 w=720&h=480]

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