Meet a food & beauty lifestyle store at The World of Trade Shows. During a b-to-b beauty show, centdegrés designed an original and custom-made pop-up boutique for Skinfood. Right in the middle of a very chic Parisian private hotel, visitors could discover the brand via a warm and playful mini-kitchen who presents ‘delightful cosmetics made from delicious food and enjoy the spirit of the Korean cosmetics brand.

The small but beautiful 6 meter squared space contained all the highlights of its large 350 m2 concept store that the agency designed a merry atmosphere with sophisticated design and built only a few months ago in Seoul: a soft and welcoming atmosphere, full of great skincare products for the face and body that clients can sample and try in a playful and casual manner. This is the centdegrés spirit: creating unique consumer-experience spaces, be it for large-scale flagship stores or the smallest of pop-ups to allow users to discover, understand and learn to love the brand!

Design: centdegrés
Photography: Jean-Christophe TORRES