A02 store by Purge, Beijing – China

February 28th, 2017 by retail design blog

A02 sells not only street fashion, but it is also a life style accessories store with a handcraft workshop. There is a shop mascot named “Little Black”, created by A02. She is a confident and playful cat. A02 store becomes her cozy living space. At the front of the shop, a triangle shaped bulk head serves as a symbolic entrance to her cat house. The shop window on the left is like a public open bathroom filled with hundreds of balloon instead of water.

A highlighted display stage at the entrance of the store is appeared as a staircase up to nowhere. Besides, there are 16 numbers of giant black cat skewers as one of the shop features surprising her guests. Instead of offering them with welcome drinks, 3 enormous ice lollipops are served. After that, our designer arranges a comparatively quiet shopping space and a handcraft workshop inside the store while the fitting area becomes Little Black’s private room.

Design: Purge

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