My goal was to create a packaging design for a fictive community in Bakonybél, that produces 3 kinds of natural, handmade, preservative free, low sugar fruit jams. Blackberry (Rubus fruticosus), Rose Hip (Rosa canina) and Bilberry (Vaccinium myrtillus). I wanted to make a design that represents well the community’s know-how, this is why I made the drawings by hand and tried to create a simple, classical look of the labels.
We also had to design a packaging – besides the front and the back labels –, so I decided to make a paper packaging with larger and colorised prints of the fruits to make it more interesting. The form of the paper package is simple and foldable. Don’t need to use glue to close it.
Design: Morvai Péter