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Promotional pack for Irish label printers, Label Tech. The pack contained a brochure, a swatch of custom designed labels, and a limited edition bottle of beer with a custom label. All presented in a specially designed box that featured a strong arm on the lid, inside the box was a sheet of tattoo labels where the recipient was encouraged to apply the tattoo labels to the strong arm on the lid.

Design: Brandcentral
Photography: Liam Murphy

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