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For the neubau eyewear brand, sustainability is the decisive vision for their trade fair design at the MIDO trade fair. A natural, green shell framing the exhibition stand and attracting the attention of the audience is complemented by laterally placed highlight showcases that serve the product presentation. Innovative and at the same time versatile presentation areas open up to the visitor inside the booth.

The use of wood for the framework, or the approximately 900 carefully selected plant species in lush green, which have been decoratively placed, take up the vision of the young brand. The green oasis with urban flair presents in the interior a Heritage Wall, which shows the history of the brand in a creative and vivid way. In the specially created gallery, the exclusive eyewear collection is staged. The exhibition stand is a get-together platform that focuses on the range of eyewear and creates a feel-good atmosphere. The visitors are invited to linger and enjoy the raised lounge as well as the bar area.

Concept, Design, Development & Production: DFROST Retail Identity
Photographer: Nick Soland

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