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This is a visual identity for small people with great attitude designed for the Ne.Ne.Ne. multibrand fashion store for children from 0 to 7 years old, located in Zagreb, Croatia. The name Ne.Ne.Ne. (in English No.No.No.) comes from a famous phase when children are prone to saying No! to everything. this reminded the design team of a glitch, which inspired their design of visual identity. Glitch is a short-lived fault in a computer system that corrects itself. Every parent is faced with a glitch at least twice a day: their kid refuses to eat veggies, wants to wear sandals when outside temperature is 3 degrees below zero …These are, to put it nicely, children with an attitude and they inspired the visuals.

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