The task was clear: to completely reinterpret the term guesthouse. Everything commonly associated with this term has been challenged to meet modern needs. The result is THE DOT, a modern design-guesthouse in the heart of Munich. In addition to an entirely new 24/7 booking concept, rooms at THE DOT are optimized to comfortability in the heart of Munich.
A fresh and cheerful design with strong color accents was chosen to distinguish THE DOT from other guesthouses. As the creators of THE DOT, we also created a corporate identity and the visual elements of the online presentation. All the descriptions, the entire graphic and public advertising designs were developed by us to match the overall concept.
Designed by Mery Reif – LOVA Design
Photography by Thomas Oberniedermayr
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