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The task:
Stefan Nowak is an optometrist. He is known in the region for his competent examination and consulting. The design concept of his new salerooms is to clearly convey his fashion competence in future as well. Customers can look forward to an attractive platform for corrective lenses and sunglasses in a pleasant and authentic shop design in his new location in Erlenbach.

The challenge:
The new shop design was to represent the range of competence without appearing too fashionable. A timeless, easy and transparent look was to create an inviting atmosphere with a special comfort factor and high-value feel…

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