LUK SHOW is a popular dining brand from Guangzhou, offering innovative and high standard local cuisine. Located in the central business district, it aims to stand out with its brand concept of innovation, from the taste of food to a modern dining environment. And the overall goal is the integrated brand balance of a modern, comfortable space with dynamic regional features. LUK SHOW has its very good meaning of “fortune” in spoken Chinese. And a variety of its symbolic elements are reinvented and blended into the space. Shinning redness combining gold, fortune gifts distributed from local stands, little windmills making dynamic movements… Also, fashion elements like neon lights and reflective mirrors are integrated. In its wide and bright