SPA1899 is a spa salon operated by `DONGINBI` which is a cosmetic brand that pursues the beauty of the Korean traditional red ginseng. We proposed the spirit of ‘法古創新(Beop go chang shin)’ as a key aesthetic of the brand ‘Donginbi’, which aims to maintain the history of traditional red ginseng and create modern beauty. ‘法古創新(Beop go chang shin)’ is the Korean spirit that means “Create the new while do not contradict the spirit of the classics.” In accordance with the spirit of the brand, the space was designed based on the value of traditional Korean-style houses. We tried to reinterpret the aesthetics of traditional Korean-style houses from a contemporary view point through our project.
Designed by Design studio U.LABhttp://designstudioulab.com/
Photo by Yong-joon Choihttp://www.yongjoonchoi.com/
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