Located at Rua Garcia D´avila, the trendiest retail spot in Rio de Janeiro, RSV + store comes to add to the design and new consumer trends.
RSV + comes with a new concept, where every month a brand is invited to develop a collection with the Reserva brand. The store design becomes the stage for this transformation, each month, a different store. The aesthetic concept was based on neutral bases, with a technological, contemporary and cool look. The box in concrete rulers and the metal profiles give movement and longitudinally to the 30m² store. The store’s façade dialogues with the street through a backlight portico and a 5m banner, which are transformed with each collection.
Designed by PKB Arquitetura
Photo by MCA Studio