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This wasn’t Curiosity’s first project for Dolce & Gabbana, but the brief remained the same as the others: ‘surprise me’. For the Italian fashion icon’s Miami store, the Japanese studio decided to combine the sun of Miami and the stateliness of Milan’s La Scala theatre – one of D&G’s favourite buildings – to go ‘behind the curtain’.

The curtain, in this instance, is a two-storey glass facade that uses wavy indentations and the California sun to make it look as if the material is rippling. In doing so, it sets the tone for a theatrical event that invites passers-by inside to witness for themselves. Once on the other side of the curtain, visitors are transported into a spectacular interior where the line between backstage and centre stage is blurred. Are the classic Italian sculptures performers or props? Or is the collection the real star of the show?

Designed by Curiosity
Photography by Alessandra Chemollo


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