Nicole and Fabrice Bütler spent years building up their competent fashion world for men in the beautiful town of Liestal, Switzerland. They developed a highly loyal customer base that apparently goes beyond the men only, which brought up the idea of a women’s fashion store in Liestal. The new fashion and design concept was targeted at quality-oriented women who enjoy fashion and love to dress well. The resulting shopfitting design was to tastefully present casual fashion for leisure, business outfits as well as elegantly festive combinations for women of any age group.