A sign, a line, a stair embracing the fulcrum of the store, a central green lung. The Mobius Strip inspired stair connect fluidly the three levels, becoming the core of the Flagship Liu•Jo Store New Concept in Milan.
The connecting theme of the different areas, particularly between the vertical levels, has been expressed by the giant champagne cage, used both as filter and display area, which elegantly connects the floors, almost making the levels merge into one, accentuating the store’s height.
This rythmic movement takes the customer’s sight to the wall in the back of the store, characterized by a backlighted window, giving the feeling of an external window, able to create a scenographic backdrop.
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