VANS and creative agency ISinstore collaborate to shape the future of post lockdown engagement, as the global retailer reopens its Oxford Street flagship store with the addition of the playful VANS Family Activation to promote its game-changing loyalty app.

Bethan Youd from ISinstore comments that now, more than ever, brands need to give people a reason to return to physical stores: “The challenge we faced is how to make two seemingly contrasting concepts – social distancing and physical engagement – work together in order to create something utterly unique that can’t be experienced online.”

The activation launched on 3rd August 2020 and will run until 31st October 2020. See it for yourself at 214 Oxford Street, London, W1D 1LA.