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CLOUD – Boom – Bang – and ON’s marathon shoe makes waves! Here dynamics and precession meet: The POS display unit for the product launch of the Cloudboom marathon shoe picks up on the lightness and speed of the new product by means of iridescent curves. Thanks to many years of know-how and state-of-the-art technology, it was possible to precisely define the angles and curves to further heighten the iridescent, metallic effect.

Photo by Peter Muntanion

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