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Pininfarina has designed a new concept store for Rakuten Mobile, Inc., Japan’s newest mobile carrier, that opened in the popular shopping and entertainment area of Shibuya, Tokyo.
Pininfarina – owned by global technology giant Tech Mahindra Ltd. – through the application of its multidisciplinary capabilities in architecture and customer experience to the retail industry, gave shape to a one-of-a-kind 3-story shop that drives brand values and desirability. A kaleidoscopic sequence of interconnected spaces allows for different journeys as customers move through the space, creating a unique interior experience that is full of life and energy. The space fosters natural interactions, allowing physical and digital engagement to coexist.

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