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The Levi’s® store in Bromley, UK is the first in a line of branches to have a shift in design and strategy, in collaboration with Lucky Fox, as the brand hits a new direction. The selected stores, which will have a more focused product selection of mainly tees and jeans, have been redesigned to create a more informative and focused shopping experience. Central to the new look store is digital signage and a large denim ‘fit and finish table’, complete with navigation signage blocks with integrated NFC tags, which interact with mobile devices and help inform shoppers on the vast number of fits.

Designed, manufactured and installed by Lucky Fox

Photography by Tom Bunning

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