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As the first buyer store at the Wangfujing commercial space in Changsha, it covers an area of 1,400 square meters.

With the concept of “parallel world” as the theme of the entire space, a new visual impact is replanted in the original commercial space to attract new generation consumers to experience comprehensive and changeable shopping fun and on-site experience.

The theme of Parallel World is fully integrated into space, details and vision. The mutual mapping and collision between different materials enhance expressiveness and interpret the characteristics of the theme concept.

A more in-depth analysis of the balance point between the floor effect and visual communication of the department store format, to create a brand-new buyer



Creative Director

Fred Li/Gnial LIANG/Wei Chen

Interior Designer

Fred Li



3D Rendering

Wang Hong Bin


Studio Ten

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