Pain Croissant is a new cafe that is selling the freshest and puffiest croissants and coffee in Moscow. The client commissioned us to create a visual system and a stunning retail design for their first sales point. After we presented the concepts, we went for the stylish ecobakery for young and active hipsters of the new residential areas of Moscow.

In order to support the chosen mood we created a minimalist logotype with a reverse stroke. The visual system as a whole demanded to keep a little bit of tradition. The traditional feel was added to it by stickers with claims shaped as baker’s utensils and related stuff: old signs, rolling pins, boards, sieves, etc. The same simple but hearty story was used as our retail concept.