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The luxury boutiques for Ethos are spread over a 2000-6000 sq.ft area in prime locations of the biggest cities of India. The façade design, spatial layouts, architectural elements, materiality, colour palette, and lighting schemes, all reflect a modern luxury imbued with warmth. Simplicity and serenity anchor the layouts. However, the standout elements here are the unusual materials chosen, both in terms of colour and texture. While some brands provide their own unique brand displays, others have opted for the conventional furnishings produced by groupDCA including wall modules, island counters, and vitrines. complete brand story in its authentic language.

Architecture Design Firm – groupDCA

Principal Architect – Ar. Rahul Bansal

Photography Credit – Niveditaa Gupta

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