«Gotovo» (meaning «ready» in Russian) is a brand of homemade compotes and berry juices. Embroidery has become a metaphor for the package. It reminds us of a granny’s care and home coziness. These berry juices and compotes consist of water, natural berries and fruits. This side of the brand’s character is reflected in a visual identity: fruits are shown by minimal means, and still recognizable for a customer. The product line includes a variety of fruit and berry tastes: cranberry, seabuckthorn berries, apricot, and cassis.