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A new retail store “Beijing Youli” under the support of Beijing State-owned Assets Supervision and Administration Commission also made its debut as the first suggested stop for the park visitors after they get off from the subway station. As a shop-in-shop, a disruptive new retail experience area for Zhima Health was designed by Wang Yong for an independent space of 30 square meters in the store.

Wang Yong and his team decided to incorporate inspirations from Inception, multi-dimension, fashion and traditional brand genes into the design to deliver a space which is on the one hand fashionable and sci-fi and on the other light and friendly.

 

项目地点:中国北京

客户:北京同仁堂健康药业公司

设计时间:2021年9月

室内设计:北京五象空间建筑设计工作室

建筑类型:商业

首席设计师:王勇

设计团队:王勇、于悦、贾志勇、朱晨旭、谭伟、张桂英、北京五象空间建筑设计工作室

摄影:郑艳

项目策划:Le Brand Strategy Agency

文案机构:NARJEELING

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