Nirra is a Greek company that collects honey in protected areas in Greece. Boldly communicating its ethos, sharing the company’s values, and raising awareness of ethical beekeeping. We were commissioned to design another series of packaging for a new range of raw honey.
The sleek and raw feel of the label design communicates the whole clean process behind the harvest of honey. Typographical elements were used as a means of composition, providing information on its nutritional benefits. As well as the choice of color palette, which creates a direct relationship with the land in which they are collected.
The packaging perfectly combines rawness and quality, with embossed texts – monograms of each product – on natural uncoated papers.