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For Brooklinen, being a digital native never meant being digitally exclusive. Long before the global pandemic, the company found it could lower acquisition cost with subway ads. And following a significant funding round, Brooklinen was ready to take on the world of physical retail.

To get there, they needed partners with the skills to get the job done. Known for expertise in millwork, Morgan Li set out to build fixtures and furniture for the flagship. Wood-heavy designs show off the luxury, warmth, and comfort that the space’s designers aimed to create, while custom pieces show off pieces and encourage product discovery. As always, Morgan Li got the job done on time and on budget.

Agency: NEWish

Design Studio: Office of Tangible Space

Fixtures & Custom Millwork by Morgan Li

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