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The challenge for Kankel Cacao was to create a pure bean-to-bar cocoa bar, made entirely of cocoa from the white cottony pulp that recovers the cocoa beans: the mucilage.

Our challenge: We wanted the consumer to understand what we were proposing at first glance: We found the solution by abstracting and synthesizing every accessory element.

We conceptually transmit in a tablet the purity of the mucilage, 100×100 cocoa, without artifice.

We reinforce this perception with the appropriate selection of supports and techniques. This development requires a deep understanding of how a cotton paper can provide an additional layer of information and establish the concept, a collective effort of creativity in design and craft of the printer.

Cliente: Mucilago Kankel
Estudio: TSMGO | El espectáculo debe ir en
Studio Web:
País de origen de la agencia: España

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