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Millet wine is a symbol of China, which started from Shaoxing, Zhejiang province, China and could date back more than 2,000 years to Pre-Qin period. In this industry, the brand Guyuelongshan is outstanding.
For packaging transformation, Guyuelongshan turned to us–Pica Strategic Packaging. We formed a new structure for bottle of wine to arrange information, comments, and images orderly. Looking at it as a whole, you would find it seems like Lantingji Xu (the most famous calligraphy in China).
For box design, we take the texture of Wupeng boat with Shaoxing characteristics as decorations of wine’s box. This texture with simple linear type looks like ripples showing the high-quality of Guyuelongshan’s water (the most important raw material).

Agency: Pica Packaging Design Lab.
Designed by Pica Team: Shuwei Qi
Location: China
Project Type: Beverage
Client: 古越龙山
Product Launch Location: Global
Finished time: 2021



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