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This packaging design project was developed for a fictional brand, This Slaps, that reimagines bandages inspired by Gen-Z labels on Social Media. The brand highlights the potential of marketing medical bandages as collectibles specifically to the Gen-Zs, exploring the outlandish comparison between Twitter hashtag labels slapped on everything and bandages, on physical wounds.

The design is typographic, bold and brash, mimicking the structure of bandages and the quirky nature of the concept.

Curator’s Insight
This Slaps is all about turning bandages into collectibles that resonate with the Gen-Z crowd. Think bold, think in-your-face typography and colors that grab your attention. It’s not just design; it’s an attitude, a statement.

Designed by Devyani Mahadevan


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