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LIL Milan is a fresh new pure gold jewels brand with an essential and elegant style.The project aims to create the first ephemeral retail space in Rome’s Central Station, encapsulating a dreamlike ambiance that invites customers into LIL’s enchanting world. The design focuses on a fresh, eye-catching visual experience, using the superposition of transparent and translucent colors to evoke a Kaleidoscopic sense of wonder and allure.The store’s exterior façades will be enveloped in dichroic film, creating a dynamic play of colors that shifts with the changing light and movement of passersby. This treatment will catch eyes and draw people in with its ever-changing, iridescent glow, reflecting a vibrant, fresh summer vibe. Soft pastel colors dominate the interior, enhancing the fresh and dreamy atmosphere. The pastel hues are carefully chosen to be soothing yet captivating, encouraging customers to explore the space.The use of transparent and colorful supports for jewelry displays will create an airy and light-filled environment. These supports, combined with the superposition of colors, will give the illusion of floating jewels, adding lightness and softness to the dreamlike ambience.Gentle, diffused lighting will be used to highlight the jewelry and create a warm, inviting glow. The interplay of light and color will enhance the suggestive and magical feel of the space.Jewelry and merchandising will be displayed on multi-layered, translucent platforms, adding depth and ………

NáBITO architects:

Bebo Ferlito founder, architect main partner

Alessandra Faticanti founder, architect main partner

Oriol LLach, interior designer

Collaborators:
Luca Mastrangelo, designer
Francesca Di paolo, designer
Claudia Verdini, designer

http://www.nabitoarchitects.com

 

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