Tsingtao Beer #tsingtao Augerta A-Series

The concept is “Logic safeguards the foundation. Inspiration breaks through the ceiling.”

Tsingtao Augerta A-Series was born precisely from this state of “tipsy” creative inspiration. As the pinnacle of Tsingtao Lager series, the Augerta Series has undergone a comprehensive packaging upgrade for its A-Series to better align with contemporary aesthetic preferences.

The design spans both bottles and cans, featuring a striking “A” emblem as its visual anchor, Integrates Augerta’s iconic crest design, establishes symbolic yet dynamic visual language, replaces conventional labelling with eco-friendly embossed and hot-stamped craftsmanship, enhancing historical gravitas

Notably, this design has been honoured with multiple international accolades in 2024, including iF Desigin award, MUSE Design awards, A Design award and competition, Pentawards, French Design awards.